Bear naked marketing vice president director

Description:It can be difficult to take off the brand blinders and create a customer-first project. To combat this, Kellogg created a team dedicated to working on broader innovation incubation projects within different brands. Read about what that team produced for their first project, working with the Bear Naked brand, creating an ecommerce customizable granola product to energize millennial consumers. Many companies in the customer packaged goods space are looking at alternative approaches to product innovation, he said.

Views: 1885 Date: 2018-12-27 Favorited: 13